Earlier this year, I had an opportunity I couldn’t say “YES!” to fast enough. 

In April, I flew out to Arizona to sponsor Meant For Magic®️ live, an in-person event. 

I was blessed to stand at my sponsor booth and inspire entrepreneurs not only to build, but also to PROTECT their brands. 

I imagine I’ll be processing all the goodness I experienced there for a while. 

Because, while the event itself was magical, I felt so grateful just to collaborate with a valued law firm client. 

After all, collaborative marketing is one of the most powerful growth tools for your business. 

It can help you get further faster. 

But as my brand is all about helping entrepreneurs like you protect your brand, I have to remind you that not every opportunity you get will be an automatic yes. 

And even when you do get an automatic yes opportunity, there are legal considerations you want to keep in mind. 

**Real quick before we jump in: 

Everything I share is legal education and information. It’s not business, financial, or legal advice, and it doesn’t create an attorney-client relationship between us.*

The power of collaborative marketing 

Collaborations are a total amplifier for your brand and marketing efforts. 

When you find the right partner or opportunity, you bring insta-visibilty to your business, and you can quickly reach a brand new audience you might not have otherwise had access to. 

Plus, collaborative marketing can help you: 

  1. Build credibility. 

By partnering with brands that are already known, liked, and trusted by their audience, you boost your trustworthiness in their eyes. 

  1. Be more creative. 

If you’re ever stuck for fresh new ideas, try partnering with someone and watch new strategies and angles spring up (that you never would’ve thought of on your own). 

  1. Strengthen relationships. 

Collaborating with someone is basically an invitation to build on your relationship with them – which often leads to other collaborative opportunities and mutually beneficial partnerships. 

And the bottom line is that when you bring your A-game to collaborative marketing, you’re building a foundation you can use to increase your income. 

I can’t overstate how awesome collaborations can be. 

But that still doesn’t mean every collab is a no-brainer…

Collaborative opportunities are everywhere 

Given that online business owners can have clients all over the world, the opportunities for collaborative marketing can feel almost endless. 

– Guest blogging

– Podcast appearances

– Joint webinars/workshops

– Live events/video streaming 

– Social media takeovers/swaps

– Affiliate marketing/Referral programs 

– Guest expert appearances in summits, digital courses, or memberships 

These are just a few opportunities that spring to mind! 

And for every collaboration type, there is some legal nitty-gritty you need to pay attention to. 

*Note: This is not an exhaustive list of every collaborative marketing opportunity you may encounter. It’s important to examine each one with a legal lens (and talk to an attorney if you need help).*

Legal considerations for podcast collaborations 

Whether you get an invite to be a podcast guest or you’re the podcast host, you want to have a signed podcast release in place before that record button ever gets pressed. 

Why? 

Because it will help cover a whole host of legal considerations for podcast collaborations. 

For starters, you need everyone to be clear about who the copyright belongs to for the content of the podcast once that episode is ready for release. 

If you’re the guest, you should be aware that you’re handing over the “license” of your interview to the podcast owner. 

And if you own the podcast, you want to make sure you actually have the right to hit publish. 

You’ll also want to talk about things like promo materials (using guest names, images, etc.) and payments (whether the appearance is paid…or not)!

Legal considerations for guest blogging collaborations 

Blogging is still one of the most effective marketing tools to help your business get noticed. 

(And standing out in the age of AI is easier than ever if your blog actually sounds like a gasp human wrote it!) 

Guest blogging is a fun way to add an element of play and a unique angle to your blogging efforts. 

You can either ask someone who’s opinion you respect to guest blog for your website. Or maybe you want to pitch yourself to someone whose audience you’d love to reach. 

Either way, you want to make sure you’ve got an agreement, AKA a guest blogging release, ready to go. 

What should it cover? 

Things like: 

–Intellectual property ownership

–Rights to edit materials

–Images to be used, etc. 

Do this before you blog for someone else or upload another guest blog to your website. 

Legal considerations for affiliate marketing/referral collaborations 

One of the best ways to make the most of your business relationships is through referral agreements like affiliate marketing programs. 

In fact, this is probably the number one “make money online” suggestion you can find! 

Affiliate marketing is the promotion of a product, program, or service that uses a unique tracking link to pay a commission to the owner of that tracking link when someone makes a purchase. 

Awesome, right? 

But the FTC plays a huge role in affiliate marketing. 

Before you sign someone up for your affiliate program, make sure they agree to your Terms and Conditions, first. 

That agreement should include things like: 

–Commission payment terms

–Affiliate advertising rules

–Termination 

And before you agree to become someone else’s affiliate, ask yourself a few questions: 

–Do I believe in this product/service/program?

–Is this product/service/program something I am using/have used myself?

–Do I trust the person or brand behind this product/service/program?

–Do their terms and conditions (and expectations) align with my brand? 

These collaborations can be exciting – and lucrative – but you want to make sure you know what you’re getting yourself into (on either side of it) first. 

Legal considerations for sharing your expertise or behind-the-scenes details

When I’m invited to present in a group setting, I consider the opportunity because I know that sharing expertise can be one of the best ways to collaborate. 

But I also appreciate when the hosts understand the legal nuances that play a role in this kind of collaborative marketing opportunity and ask me to sign a guest expert agreement. 

If you’re the host, you can put people at ease by having an online guest expert release here ready to go. 

Anytime you share (or invite someone else to share) expertise for events like: 

– Joint webinars/workshops

– Live events/video streaming 

– Guest appearances in summits, digital courses, or memberships 

You need that release in place to protect intellectual property. 

By now, you’ve noticed that the sharing of intellectual property plays a key role in all of these collaborative marketing opportunities. 

That’s really what it’s all about – sharing thoughts, ideas, and concepts – and you want to make sure that everyone feels good about what that entails. 

(Which is why every release or agreement we’ve discussed here centers around intellectual property.) 

But what about if you’re going to share proprietary information? 

Or swap sensitive subject matter with your collaborative partner? 

When that’s the case, I urge you to consider putting an NDA in place in addition to the right release for your situation. 

That way, everything you share is properly protected. 

And you can (mostly) collaborate without constraint. 

Keep your collaborative marketing opportunities safe 

Partnering with other savvy business owners is a brilliant way to tap into each other’s strengths and bring out the best in yourself and your brand. 

When you consider the legal perspective of each opportunity, you remove a lot of the inherent “danger” and cost of stolen intellectual property and potential legal battles. 

Remember that there’s almost always a release for the collaboration you’re considering. 

You can grab the right agreement in The Legal Shop. 

Or get in touch with an attorney in your area to cover all the legal bases for your brand – and your new collaboration partner’s brand. 

If you’re in California and you need custom contracts, get in touch with me at Nicole Cheri Oden Law, and we’ll get you exactly what you need. 

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