So, you’ve got a landing page, or a website, and you’ve crafted the perfect opt-in/freemium/discount offer (whatever it is that you provide in exchange for someone signing up to receive your emails). You feel like you’re on top of the world because as an online...
Congratulations, you’ve got a client. You chat on the phone and maybe even exchange an email or Facebook message (or two) about your services. And then you get started. Because you’re pretty sure that you’ve agreed to everything. Isn’t that what owning a business is...
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