You’re building an online presence and social media following for your business. And you know that a marriage of beautiful imagery and on point copy is exactly what you need. So, when you stumble upon a gorgeous photograph on Google, you figure it will make an awesome...

Your website is finally live. People can read your blog. They can access your freebie vault. They can peruse your online shop. They can ponder your copy while deciding if they want to hire your services. Whether you’re an online coach, blogger, affiliate marketer,...

Let’s face it, we all have an image that pops into our head when we think “legal” because of our previous life experiences. Whether it’s Law and Order (I was OBSESSED with SVU when I was growing up), the attorneys during your parents’ divorce, or the Judge when you...

So, you’ve got a landing page, or a website, and you’ve crafted the perfect opt-in/freemium/discount offer (whatever it is that you provide in exchange for someone signing up to receive your emails). You feel like you’re on top of the world because as an online...

Congratulations, you’ve got a client. You chat on the phone and maybe even exchange an email or Facebook message (or two) about your services. And then you get started. Because you’re pretty sure that you’ve agreed to everything. Isn’t that what owning a business is...